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Guides and analysis

Practical writing on WhatsApp Business, customer messaging, privacy and the operational detail that decides whether a message reaches the person it was meant for.

The WhatsApp 24-hour window, explained properly

The WhatsApp Business API accepts a message sent outside the 24-hour window and returns 200. That 200 does not mean it arrived. Here is what happens next, and what it takes to actually reach someone who has not written to you yet.

Guides