HubSpot added AI and WhatsApp to an earlier CRM. Komplian is born with both inside
HubSpot is a huge platform and a good one for marketing teams and email-led sales. For a small business that sells on WhatsApp and Instagram, the WhatsApp integration sits in the Professional editions and the AI is a layer over a data model that was not expecting it.
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Where they are alike
Both are a complete CRM with pipeline, tasks and automations.
Contacts, companies and opportunities
Records, a pipeline by stage, tasks and an activity timeline per contact.
Automations
HubSpot with workflows; Komplian with visual flows (triggers, conditions, delays, actions) from Growth.
Calendar and forms
Meetings that book themselves and forms that create the contact in the CRM.
Where they differ
For a small business that sells through messaging, three things weigh.
Where WhatsApp is
In HubSpot, the WhatsApp integration requires Marketing Hub or Service Hub on Professional or Enterprise, according to its own page. In Komplian WhatsApp, Instagram and Messenger enter the inbox from the Starter edition.
What the AI does
In Komplian the agents answer your customers from your knowledge base on six channels and write the record. The assistant proposes actions across inbox, pipeline and calendar, and you confirm.
How it is charged
HubSpot charges per seat and per Hub; on its Spanish pricing page Sales Hub Starter appears from 7 USD a month per seat and Professional from 90 USD. Komplian charges per workspace with users included.
Comparison from public data
HubSpot's column comes from its pricing and WhatsApp integration pages. If they change, this table changes.
| Aspect | HubSpot | Komplian |
|---|---|---|
| Entry price | Free CRM for up to 2 users; Sales Hub Starter from 7 USD a month per seat (annual billing) | From 149 EUR a month per workspace, 2 users included |
| Sales Hub Professional | From 90 USD a month per seat | Growth 299 EUR a month with 5 users; Pro 599 EUR with 10 |
| Integration available with Marketing Hub or Service Hub Professional or Enterprise | Included from Starter, through Meta's API as a Meta Business Partner | |
| AI that answers customers | HubSpot AI agents on top of its Hubs | Agents from your knowledge base on WhatsApp, Instagram, Messenger, Telegram, web chat and email |
| Company and data | United States; data centres by region | Spanish company; data on Google Cloud in the European region; GDPR DPA |
| Trial | Free CRM | 14 days, no card, on any edition |
Source: HubSpot data from hubspot.es/pricing/sales and hubspot.com/products/whatsapp-integration, read on 29 September 2026. Komplian data from komplian.com/pricing. www.hubspot.es/pricing/sales
When HubSpot is the better choice
If your team sells by email and phone, needs advanced marketing automation or integrations with hundreds of tools, HubSpot has more depth and a free CRM to start with. If you sell on WhatsApp and Instagram and want the AI to answer and fill in the record from day one, Komplian.
Frequently asked questions
What gets asked before deciding.
Yes, as an integration that, according to HubSpot's own page, requires Marketing Hub or Service Hub on Professional or Enterprise, plus a WhatsApp Business account. In Komplian WhatsApp is included from Starter.
It depends on what you compare. HubSpot has a free CRM for up to 2 users and a Starter from 7 USD per seat; with WhatsApp on Professional the bill goes up. Komplian is 149 EUR a month with WhatsApp, AI agents and 2 users included. Compare what you actually need, not the entry price.
Yes. Export your contacts to CSV from HubSpot and import them into Komplian in batches with automatic column mapping.
That the customer conversation lives inside the CRM and the AI works from there: it answers from your knowledge, writes the record and proposes the next step. It is not an assistant placed on top of a CRM designed before AI.
On Google Cloud, in the European region, encrypted in transit and at rest. Komplian AI Solutions S.L. is a Spanish company and offers a data processing agreement.
A CRM that starts with the conversation
Connect WhatsApp, upload your website and watch the first record write itself. 14 days, no card.
14 days free. No card.
