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WhatsApp Business message templates

Messages ready to copy for the moments you write to customers most, with variables in the {{1}} format Meta uses.

Appointment confirmation

  • Appointment confirmed

    Meta category: Utility

    Hi {{1}}, your appointment at {{2}} is confirmed for {{3}} at {{4}}. Need to change it? Just reply to this message.

    {{1}} name{{2}} business{{3}} date{{4}} time

  • With the address

    Meta category: Utility

    Hi {{1}}, we’ll see you on {{2}} at {{3}} at {{4}}. Arriving a few minutes early helps. See you soon!

    {{1}} name{{2}} date{{3}} time{{4}} address

  • What to bring

    Meta category: Utility

    Hi {{1}}, you’re booked in for {{2}} at {{3}}. Please bring {{4}}. If anything comes up, let us know here.

    {{1}} name{{2}} date{{3}} time{{4}} what to bring

  • Video call

    Meta category: Utility

    Hi {{1}}, your video call with {{2}} is on {{3}} at {{4}}. You can join at {{5}} when it’s time.

    {{1}} name{{2}} host{{3}} date{{4}} time{{5}} link

Reminder

  • Day before

    Meta category: Utility

    Hi {{1}}, a quick reminder of your appointment tomorrow at {{2}} at {{3}}. Reply YES to confirm or CHANGE if you need another time.

    {{1}} name{{2}} time{{3}} business

  • Same day

    Meta category: Utility

    Hi {{1}}, we’re expecting you today at {{2}} at {{3}}. Can’t make it? Let us know and we’ll find another slot.

    {{1}} name{{2}} time{{3}} business

  • Missing documents

    Meta category: Utility

    Hi {{1}}, for your appointment on {{2}} we still need {{3}}. You can send it right here.

    {{1}} name{{2}} date{{3}} document

  • Check-up due

    Hi {{1}}, it’s been {{2}} since your last visit to {{3}}. Would you like us to find you a time for a check-up?

    {{1}} name{{2}} time since{{3}} business

Follow-up

  • After a consultation

    Hi {{1}}, it’s {{2}} from {{3}}. Following up on our chat about {{4}}. Any questions come up since?

    {{1}} name{{2}} your name{{3}} business{{4}} topic

  • Quote sent

    Hi {{1}}, did you get a chance to look at the quote we sent on {{2}}? Happy to go through it together on a quick call.

    {{1}} name{{2}} date

  • No reply yet

    Hi {{1}}, I don’t want to chase you: if now isn’t a good time, no problem. Shall I check back in a few weeks?

    {{1}} name

  • After the visit

    Hi {{1}}, thanks for coming to {{2}}. If you need anything we talked about, message me here and I’ll help.

    {{1}} name{{2}} business

Order shipped

  • On its way

    Meta category: Utility

    Hi {{1}}, your order {{2}} is on its way. You can track it at {{3}} any time.

    {{1}} name{{2}} order number{{3}} tracking link

  • Arriving today

    Meta category: Utility

    Hi {{1}}, your order {{2}} is being delivered today. Won’t be in? Reply here and we’ll sort out another option.

    {{1}} name{{2}} order number

  • Ready for pickup

    Meta category: Utility

    Hi {{1}}, your order {{2}} is ready to collect at {{3}}, {{4}}. Please bring your order number.

    {{1}} name{{2}} order number{{3}} shop{{4}} opening hours

  • Running late

    Meta category: Utility

    Hi {{1}}, your order {{2}} is running late and will arrive on {{3}}. Sorry for the wait. Any questions, just message us here.

    {{1}} name{{2}} order number{{3}} date

Review request

  • After a purchase

    Hi {{1}}, how are you getting on with {{2}}? If you have a minute, you can leave a review at {{3}}. It really helps us.

    {{1}} name{{2}} product{{3}} review link

  • After an appointment

    Thanks for visiting, {{1}}. How did it go? You can leave a review at {{2}}. Thanks for choosing us!

    {{1}} name{{2}} review link

  • Quick rating

    Hi {{1}}, on a scale of 1 to 5, how would you rate your experience with {{2}}? Just reply with a number. We read every answer.

    {{1}} name{{2}} business

  • Thanks for a review

    Thank you so much for your review, {{1}}! We’re really glad you liked it. We’re here whenever you need us.

    {{1}} name

Welcome

  • First message

    Hi {{1}}! Thanks for messaging {{2}}. Tell us what you need and we’ll reply right here.

    {{1}} name{{2}} business

  • New customer

    Hi {{1}}, welcome to {{2}}. Save this number: this is where we’ll send updates about your appointments and orders.

    {{1}} name{{2}} business

  • With options

    Hi! Thanks for messaging {{1}}. Reply with a number: 1 to make an appointment, 2 to check an order, 3 to talk to a person.

    {{1}} business

  • After sign-up

    Hi {{1}}, your {{2}} account is ready. If you’d like a hand getting started, message us here.

    {{1}} name{{2}} business

Away message

  • Out of hours

    Thanks for your message. We’re closed right now and will reply tomorrow from {{1}} onwards.

    {{1}} time

  • Weekend

    Hi! We don’t answer messages at the weekend. We’ll get back to you first thing on Monday.

  • On holiday

    We’re on holiday until {{1}} and will reply when we’re back. If it’s urgent, call {{2}} and we’ll help.

    {{1}} date{{2}} phone

  • Busy day

    Thanks for getting in touch. We have a lot of messages today, so it may take us a little longer than usual to reply.

Payment reminder

  • Due soon

    Meta category: Utility

    Hi {{1}}, a reminder that the payment of {{2}} for {{3}} is due on {{4}}. You can pay at {{5}} whenever suits you.

    {{1}} name{{2}} amount{{3}} item{{4}} date{{5}} payment link

  • Overdue

    Meta category: Utility

    Hi {{1}}, we haven’t received the payment of {{2}}, which was due on {{3}}. If you’ve already paid, please ignore this message; otherwise you can pay at {{4}}. Thanks.

    {{1}} name{{2}} amount{{3}} date{{4}} payment link

  • Payment received

    Meta category: Utility

    Hi {{1}}, we’ve received your payment of {{2}}. Thank you!

    {{1}} name{{2}} amount

  • Deposit to confirm

    Meta category: Utility

    Hi {{1}}, to confirm your appointment on {{2}} we need a deposit of {{3}}. You can pay it at {{4}}, and we’ll confirm as soon as it arrives.

    {{1}} name{{2}} date{{3}} amount{{4}} payment link

The Utility tag marks updates about something the customer already agreed to, the category Meta gives them. Meta has the final say when it reviews each template.

How to use it

Three steps, and nothing to install.

  1. Pick the moment

    Filter by use: confirmations, reminders, shipping, payments and more.

  2. Copy the message

    Adjust the wording so it sounds like you, and keep the variables where your data goes.

  3. Submit it to Meta

    To send it from the WhatsApp Business Platform, create it in WhatsApp Manager and wait for approval.

Questions

What people ask before using it.

They are variables: the places where each customer’s details go, such as a name or a date. Meta templates number them in order, and each card says what goes in each one.

Only on the WhatsApp Business Platform (API), where any message sent more than 24 hours after the customer’s last message must be an approved template. In the WhatsApp Business app, or when replying within that window, you can send them as normal messages.

They are how Meta classifies templates. Utility covers updates the customer expects, such as a confirmation, a reminder or a shipment; marketing covers offers and messages meant to sell; authentication covers verification codes. Meta decides when it reviews the template.

Yes. Copy them, change them and use them as you like, in Komplian or in any other tool.

When those messages start arriving

Komplian answers your WhatsApp messages, books the appointments and follows up, in one inbox with the rest of your channels.

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